Who we are

Flagship established Hopestead in 2020 because they believe homelessness should not exist.

As a housing provider with over 32,000 homes, Flagship has always been committed to solving the housing crisis. But they recognised that for people coming from a route of homelessness, providing homes alone wasn’t enough.
Hopestead was created to fill that gap. The charity focuses on prevention, support, and advocacy, tackling the causes and impacts of homelessness as well as homelessness itself.

For Flagship, ending homelessness is more than just a moral duty — it’s about building a future where no one is left behind. Many people moving into social housing from homelessness are at high risk of returning to it. Without the right support, they may struggle with furniture, finances, or adjusting to independent living.
By funding Hopestead, Flagship ensures that those moving into homes stay in them. In fact, 97% of people supported through Hope at Home have sustained their tenancies, proving that the right support at the right time makes all the difference.

Since launching in 2020, Hopestead has:

• Expanded its support each year, responding to challenges like the pandemic and the cost-of-living crisis.
• Launched Hopestead Place, a pioneering modular home project, providing people with temporary, self-contained homes while they rebuild their lives.
• Distributed over £587,473 in grants through Hope Funds, supporting 38,000+ people across the East of England.
• Grown its impact, helping hundreds of individuals and families move into permanent housing with essential furniture, flooring, and appliances.
• Flagship sees Hopestead as a long-term commitment—not just to its tenants, but to the wider fight against homelessness. By working together, we can provide homes, break the cycle, and create lasting change.

Our board of trustees helps ensure we operate ethically, legally, and effectively.  They help set our long-term vision and ensure our work aligns with our mission of replacing homelessness with sustainable, hope-filled futures​​.